Yo misma x Koua
A collaboration to empower women through team work and fair-trade payment.
We are delighted to announce a new collaboration with sustainable American clothing brand Yomisma which will see it generating a stable income for talented indigenous female artisans in Mexico.
Yomisma is a slow fashion brand focused on self-expression, self- awareness, self-care and self-love. It designs versatile, ultra-soft attire that easily transitions from day to night for those who value individualism. The brand is derived from passion for the planet and for people, with its signature design, the duster, crafted using recycled water bottles removed from the world’s oceans.
Yomisma’s off the shoulder Carmen duster features embroidery handmade on a waist loom by KOUA STUDIO’S women artisans from the Tsotsil community in San Andrés Larráinzar, Chiapas, Southern Mexico. Our new collaboration with Yomisma will see KOUA’s team in Mexico creating a series of deluxe new textile designs for Yomisma’s summer collection, which will be available at Wolf and Badger in London, LA and New York.
Each handmade textile being developed for the collaboration takes one artisan approximately one hundred hours to create. Each talented craftsperson receives a fair and stable income for their work.
Design from San Andrés Larráinzar, Chiapas customised with colours by YoMisma fashion brand.
We are delighted to collaborate with Yomisma, a brand which shares very similar values to our own. With this collaboration we are creating a minimum monthly salary for our female artisans. That’s a big motivation to continue to encourage brands to collaborate with us. It’s a perfect way to eradicate poverty but to fight against inequality. It is one of my goals as a leader to generate a monthly stable income to impact on a bigger scale in the artisan’s life.
At the same time we are also teaching the artisans on how to charge for their work, value their art, the cultural heritage that is behind their pieces and how they too have the power to change a broken system.
For more information, visit: www.yomismaclothing.com
